Alina

UX Designer

Canditude

Hiring Manager’s biggest challenge is sifting through hundreds of CV’s to get down to a shortlist of candidates suitable for interviewing. Canditute is a recruiting software start-up concept that helps automate this process. Hiring Managers set questions and candidates answer via video, which helps them get a much better sense of the candidate whilst giving the candidate the opportunity to stand out from the other applicants.

Develop a customer
experience strategy and design

Main goal

Clients objectives

Mobile application
Create a customer journey or product flow of the candidate when using Canditude during the application process.
Candidates persona(s)
Wireframes of the customer journey developed with the principles of privacy, empathy and trust in mind.
Colour scheme that best represents key principles

Responsibilities

Research
Personas + Customer Journey
Ideation workshop
Prototypes
User testing

Key design tasks

1. Homepage

What started as a mobile app became a website design as the research showed that majority wanted a website rather than a mobile app.

2. Interview page

Participating in every interview can be very nerve racking. I needed to find a way to ease the anxiety of candidates.

3. Resources page

The concept of Canditute on it's own is a very functional tool with no real support. I came up with the concept of building a resources page for candidates to help them through the process.

4. Dashboard

Design a way to track applications for hiring managers and applicants.

1. Homepage

83%

Prefer desktop platform + recording from the laptop of webcam

Confusion

"Didn't fully understand the process when i first started. I was not too comfortable with speaking to a camera and messed up my answers" - Anh 33

50%

Are uncomfortable with this type of interviews

Contextual Hero-Image

Homepage is an easy to understand start with a hero image that shows what the Canditude is all about.

Calming Colour Pallet

Kept it simple for easing the nerves

Making The Steps Clear

Showing the candidates the steps they need to take while using Canditude manages the expectations and builds trust.

2. Practice interview + Interview pages

86%

would prefer to practice before conducting an actual video interview

81%

Want 2 -5 minutes to
answer the question

57%

Say 2-3 practice questions is enough

Explanations Every Step

Every step that candidate takes has an explanation attached to it

Allowed For Practice

Developed a practice section where candidates can practice the process

Illustrations For Calming Visual

Users felt more comfortable with illustrations, for some people using photos of other people made them feel insecure

3. Resources page

Improvement

Candidates wanted a way to learn and improve themselves.

Uncomfortable

"I didn't feel comfortable speaking to a camera and felt this didn't represented my 'best self'"

Seeking Help

Lack of resources: "When I was younger I used to google behaviour type of questions help videos"

100%

Of competitors have some form of learning resources for candidates

Purpose Beyond Functionality

This section build a purpose for Canditute beyond a functional process, it's a place candidates can learn and improve themselves in a non threatening way