charityBay.org
Charity Bay is essentially is a digital version of Good Sammies/Salvos/Vinnes, it’s an online marketplace that converts items that people are looking to give away into cash donations for the charity selected by the donor. Being an online operation 95% of the proceeds go to the charities and buyers not only get a great deal but are also shopping more consciously.
Objectives
Make discovering listings easier
Make purchasing easier
Improve buyer education by highlighting the impact of purchases
Responsibilities
Research
Journey Map
Ideation
Low to High Fidelity Prototypes
Usability Testing
Desktop Research
35 Surveys respondents
10 1:1 Interviews
22 Usability Tests
1. Homepage
Find a way to show what charityBay.org is all about and not overwhelm the user with too much information. Explain the purpose of the website and show the function of the marketplace right away.
2. Listings page
Make the search for an item easy and intuitive. Add a pre-filled function to the search bar and make the filter easier to use.
3. Items page
More info available above the fold with far less scrolling. Also to translate the price of an item to the actual impact on the charity.
4. Dashboard
Improve the visibility of the total impact of the charityBay activities. Also make the dashboard cleaner and more structured.
Clearer Purpose
The message is now clear and strong on the homepage. Direct call to action right in the hero image.
Emotive Imagery
Bringing in more emotive imagery to create a greater reason for people to use the platform
Simplified Content
Simplified content to what was essential for users, which included creating a seperate "About" section
not add value to the page
and "reserve price not met"
Shifted From a Map View
To a Listing Centric View
Made the listing far more prominent than the location as this was far more important to users. Location was incorporated into the search bar
Redesigned how search worked
Based on what users told us we created a filtering system added categories, added prefilled search bar and now users can search via location only
not a donation amount
Made Charity Info
More Prominent
Moved the charity information next to the price of the item, so buyers knew where there money was going to.
Added "Buy Now" button
For people who want to buy the item rather than bid they can now purchase it straight away.
Refocussed Critical Info
All the information is now based on the right side of the items picture to give everything the users needs in one view, rather than having to scroll.
after donating money
within the dashboard
the donations and purchases
Made Impact Visible
Clear visible impact of the money, donated or donated by buying an item from the website.
Simplified Categories
Menu on the left side is gone from 36 to 5 clickable links to make it easier to navigate
Optimised Colour
Use of charityBay colours to make the dashboard stand out
Final walkthrough
The final walkthrough the fully prototyped end-result.